Choosing the wrong format wastes money twice: once on printing, once on attention. Here is a practical decision path for flyers, brochures and catalogues.
Flyer — one message, one call to action
Best for launches, events and hand-outs. Keep it to a single message: the offer, the date, the way to respond. A5 works for menus and invites; A4 suits product drops.
Brochure — three-fold storytelling
The DL tri-fold gives you six panels of space. Use it when a product needs a story: why it exists, what it does, how to buy. Strong for meetings where your brand must explain itself.
Catalogue — the full menu
When you have 8+ products or services, a saddle-stitched catalogue lets customers self-serve. Restaurants, salons, agencies and wholesalers use them as persistent salespeople.
A quick cost guide
Printers price by format, stock and quantity. Flyers start near ₹4–5 per A4 sheet in volume; brochures near ₹16–20 each; catalogues scale with page count. Request a quote and compare apples to apples. For layout basics that apply to every format, see our banner design guide.
Keep exploring
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